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Bruce T. Herbert, AIF

Personal and Professional Profile Professional Experience
Education And Advanced Training
Volunteer Involvements

Bruce founded Newground to allow individuals and institutions to merge values with dollars so as to achieve positive social and environmental outcomes without sacrifice to financial performance.


Newground Social Investment. Seattle, WA Founder, Chief Executive. 1994–present.
Registered Investment Advisor: socially conscious asset management, shareholder advocacy, portfolio guideline development, proxy voting services.

Interfaith Center on Corporate Responsibility (ICCR). New York, NY Board of Governors. 1994–1998. Energy & Environment Steering Committee 1994–2001.
Developed Pulp & Paper Chlorine-Free Campaign, the Okefenokee Campaign, Pure Profit Initiative.

Northwest Coalition for Responsible Investment. Seattle, WA Co-founder, first Director. 1994–1998.
Management change strategies, dialogue & shareholder resolutions on corporate accountability issues.

Progressive Investment Management.* Portland, OR Vice-President Managed Accounts. 1990–1994.
Founded & directed Washington operations; Executive Committee; Investment Policy Committee.
* formerly Progressive Securities Financial Services

Merrill Lynch, Pierce, Fenner & Smith. Columbia, SC and Seattle, WA Financial Consultant. 1984–1990.
Money management and financial planning for individual and institutional clients. In 1987 led firm in new business development (top 3% nationally).


Center for Fiduciary Studies. Pennsylvania Earned Accredited Investment Fiduciary (AIF®) designation in October 2003; Ongoing education to maintain currency 2003-present.

Powers of Leadership (POL). Whidbey Island, WA Year-long leadership retreat cycle focused on Service and the Common Good, hosted by the Whidbey Institute. 2007-2008 cohort & 2008-2009 cohort.  (POL was created by Sharon Parks and Larry Daloz, currently Senior Fellows of the Whidbey Institute, in collaboration with the work of Ronald Heifetz of Harvard's John F. Kennedy School School of Government.)

Seattle's Top Wealth Managers. Seattle, WA Independent consumer survey conducted by Seattle Magazine. 2016.

Rising Star Award. Keystone, CO "For achievement in Socially Responsible Investing, SRI in the Rockies." 2004.  (SRI in the Rockies is the social investment movement's major conference of the year.)

Landmark Education. Seattle, WA Completed the Curriculum for Living: Landmark Forum 12/2003, Advanced Course 3/2004, Self Expression and Leadership Program (SELP) 6/2004.
Completed the Communication Curriculum: Communication, Power to Create 12/2004, and Communication, Access to Power 3/2005.

Mayor's Small Business Award. Seattle, WA Newground nominated for the City of Seattle's 17th Annual Mayor's Small Business Awards. 2000.

College for Financial Planning. Colorado Completed Levels I, II, III (of VI) of Certified Financial Planner (CFP) designation. 1989–1991.  (Designation not completed.)

NASD / FINRA Accreditations: Passed qualifying exams for the Uniform Investment Advisor (Series 65), General Securities Principal (Series 24), General Securities Representative (Series 7), & Uniform Securities Agent (Series 63).

Merrill Lynch, Pierce, Fenner & Smith. Princeton, NJ Advanced Portfolio Management Institute. 1988.

University of South Carolina School of Law. Columbia, SC Estate and Gift Tax Planning. 1987–1988.

Wharton School of Business. Pennsylvania Qualified Retirement Plans & Key Executive Arrangements. 1985–1986.  (Through the University of South Carolina Daniel School of Management.)

Humanitarian Award from the Migration and Refugee Services Office of the United States Conference of Catholic Bishops. Seattle, WA "In gratitude [for]...selfless dedication in assisting and caring for refugees." 1985.

University of Dublin, Trinity College. Dublin, Ireland Post-graduate non-degree studies in Philosophy and Environmental Law. 1980–1981. Played on Field Hockey and Cricket club teams; Trinity College Climbing Club, made 1st-ascents of rock climbing routes in Spain and Ireland (one of which, in Spain, was considered at the time to be among the ten most difficult routes in the world).

University of South Carolina. Columbia, SC Earned Bachelor of Science (BS) degree in Biology, with Deans List Honors. 1978–1980.

College of William & Mary. Williamsburg, VA Undergraduate studies in Anthropology, Philosophy and English. 1975–1977. Worked at Colonial Williamsburg's celebrated King's Arms Tavern to help pay for education. Selected in freshman year for the Men's Soccer team, NCAA Division I.

Episcopal High School. Alexandria, VA Four-year college preparatory boarding school. 1971–1975. High List; Two-time Gold Medal winner in Declaiming (reciting from memory); Lettered in Varsity Soccer & in Varsity Track; Voted "Best Waiter" by the student body.


Pacific Northwest Resilience Challenge. Seattle, WA Planning Board. 2014–present.
A three-year leadership initiative designed to accelerate building a culture of resilience in the NW region.

Whidbey Institute at Chinook. Whidbey Island, WA Board Member. 2006–2013.
The Whidbey Institute connects the human spirit with the natural world through education, reflection, and experience, liberating the capacity to serve the common good.

Washington Lawyers for Sustainability. Seattle, WA Founding Advisory Board. 2010–2011.
The mission of Washington Lawyers for Sustainability is to find effective ways in which lawyers can use their professional skills and influence to promote sustainability through education, counseling, and advocacy.

The Forum for Sustainable and Responsible Investment US SIF. Washington, DC Northwest Board Member, 1989–1993; Member, 1989–present.
The US membership association for professionals, firms, institutions, and organizations engaged in sustainable and responsible investing. US SIF and its members advance investment practices that consider environmental, social, and corporate governance criteria to generate long-term competitive financial returns along with positive societal impact.

GreenFestival. Speaker: Washington, DC GreenFestival, 2008; and Seattle GreenFestival, 2008 & 2009. Seattle Host Committee. 2007–2010.
A non-profit joint project of Co-Op America and Global Exchange. The GreenFestival celebrates what's working in our communities, for people, for Businesses, and for the environment. Green means safe, healthy communities and strong, local economies. Green is the color of hope, of social and economic justice, and of ecological balance.

Institute for Children's Environmental Health. Whidbey Island, WA Board Member, Executive Committee. 2003–2009.
A nonprofit educational organization working to ensure a healthy, just, and sustainable future for all children.

Seattle Good Business Network. Seattle, WA Board Member, Treasurer 2003–2009. Advisory Board 2010–2012.
SGBN (formerly BALLE/Seattle) is dedicated to connecting, educating and promoting King County businesses that build long-term economic viability through local ownership, economic justice, cultural diversity, and environmental stewardship.

Sierra Club. San Francisco, CA Corporate Accountability Committee (a national body). 2004–2009.
The Corporate Accountability Committee facilitates the Club's response to the corporate abuse of power and its advocacy of enforceable measures to ensure corporate accountability in relation to the environment, communities and public health.

Worldchanging.com. Seattle, WA Seattle blogger team. 2007–2009.
Real solutions already exist for building the future we want. Just grab hold and get moving.

Seattle Greendrinks. Seattle, WA Founding Advisory Board. 2006-2007.
Building a powerful web across Seattle's environmental community.

Alliance to Defend the Alien Tort Claims Act (ATCA). Washington, DC Founding member, Steering Committee. 2003–2009.

Network for Business Innovation & Sustainability. Albers School of Business and Economics, Seattle University, Seattle, WA Founding Board Member. 2003–2008.
NBIS is dedicated to helping businesses and organizations discover and implement sustainable practices that increase revenues, enhance reputation, and reduce risk.

Bainbridge Graduate Institute. Bainbridge Island, WA Friends of BGI. 2005–2007.
BGI's pioneering MBA and Certificate programs prepare diverse leaders to build enterprises that are economically successful, socially responsible and environmentally sustainable.

Freedom From Fear Campaign. Seattle, WA Founding Organizer. 2007–2008.
The Freedom From Fear Campaign highlighted and sought to turn back the loss of constitutional rights and civil liberties occurring in the United States from 20012008.

Environment2004. Washington, DC Originator, and Seattle Host Committee for Columbia Tower Club fundraising gala for the 2004 John Kerry presidential bid.

Americans for a Fair Estate Tax. Boston, MA Lobbying in Washington, DC to preserve the estate tax. March 2004. Delegation led by Bill Gates, Sr. and Paul Volcker (respectively: Co-Chair of the Bill & Melinda Gates Foundation, former Chairman of the Federal Reserve.).

Business Alliance for Local Living Economies (BALLE). Seattle, WA Leadership Council, Treasurer. 2003–2010.

Seattle Thunder. Seattle, WA Steering Committee, 2003–2008; Presenter with Tom Hayden at 2002 Rolling Thunder.

Conversation Cafés. Seattle, WA Host, Organizing participant. 2002–2007.

Washington Council on International Trade. Seattle, WA Member, Corporate Social Responsibility Roundtable, 2002–2003.

Your Money or Your Life, by Vicki Robin & Joe Dominguez (founders of The New Roadmap Foundation). Seattle, WA Invited by author to re-write Chapter 9 (the investment chapter) of this celebrated and best-selling work. 2001.

Museum of Flight. Seattle, WA Head of Public Programs, 2002; Development Committee, 2001–2003.

Pike Place Market Historical Commission. Seattle, WA Commissioner (Mayoral appointment) 2000–2006; Executive Committee, 2001–2003.

Social Justice Fund Northwest.* Seattle, WA Endowment Committee, 1991–1992; Finance Committee, 2000–2009.  * formerly A Territory Resource Foundation (ATR)

Civil Air Patrol. Seattle, WA Air search & rescue Observer, and Mission Pilot trainee. 1999–2001.

United for a Fair Economy. Boston, MA Trainer on economic justice issues. 1998–2000.

Irish Parades Emergency Committee. New York, NY Human Rights Observer in Northern Ireland. Summer 1998 (the year the Good Friday Peace Accord was signed).

Interfaith Center on Corporate Responsibility (ICCR). New York, NY Board of Governors. 1994–1998. Energy & Environment Steering Committee 1994–2001.
Developed Pulp & Paper Chlorine-Free Campaign, the Okefenokee Campaign, Pure Profit Initiative.

Seattle Public Theater. Seattle, WA Board Member. 1992–1995.

Cascadia Quest. Seattle, WA Co-Founder, Board Secretary. 1992–1994.

Edward E. Carlson Leadership & Public Service Center. University of Washington, Seattle, WA Co-Founder. 1992–1994.

Sustainable Seattle. Seattle, WA Trustee. 1991–1995.

Northwest AIDS Foundation. Seattle, WA Volunteer. 1991–1994.

Cascadia Revolving Fund. Seattle, WA Investor Services Committee. 1991–1993.

St. Mark's Cathedral, Ecology/Spirituality Group. Seattle, WA Steering Committee. 1989–1993.
(This committee later evolved into the organization Earth Ministry)

Migration & Refugee Services. Seattle, WA Teacher, English as a Second Language (ESL). 1983–1984.

University of Puget Sound Pacific Rim Program. Tacoma, WA Cultural & Academic Studies in Thailand, Sri Lanka, Nepal, India, Pakistan. 1982–1983.

Washington Environmental Council. Seattle, WA Volunteer Writer. 1981–1983.

Contact us


Now enjoying its third decade, Newground Social Investment provides individual, institutional, LGBTQ, and not-for-profit clients with:

Socially responsive (SRI* / ESG*) money management that integrates investment decisions with social concerns and personal or institutional values.
Competitive financial returns along with positive social impact.
Financial coaching and Life Planning that creates peace of mind, a sense of integrity, and financial security.
Community investment for strong local benefits.
Shareholder advocacy for transformation, transparency, and accountability.

Newground is a fee-only Registered Investment Advisor serving institutions and individuals of means who are principled, proactive and inspired to make a difference with their investments.

    * SRI = Socially Responsive.., Socially Responsible.., or Sustainable & Responsible Investment
    * ESG = Environmental, Social, and Governance factors

Newground Social Investment, SPC is a Registered Investment Advisor that is incorporated and registered in the State of Washington.  In accordance with applicable law, we may only conduct business in states where appropriately registered or exempted from registration.  Newground currently serves clients in a number of states nationwide, and we would be pleased to discuss whether it is permissible (given your state of residence or incorporation) for us to serve your financial needs.


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